Best/Top UK Life Insurance Companies | Best Life Insurance Policy UK

What type of life insurance policy is best? Where can you find the best life insurance cover in the UK? Discover more with our award-winning life insurance specialists.

Who is the best life insurance provider in the UK?

The best life insurance provider in the UK is one that: 

  • pays out a high percentage of claims
  • has outstanding customer service 
  • additional benefits included in the premium that are useful for your circumstances
  • clear policy conditions and definitions
  • guaranteed premiums – that are fixed and will not change during the term of the policy
  • covers your pre-existing conditions and does not exclude them from the cover

It is important to note that which life insurance providers are considered to be the ‘best’ will differ greatly from one person to another person depending on their circumstances, health and responsibilities.  The Future Proof research process involves us contacting many insurers to find out the best possible outcome for our clients, which avoids any nasty shocks later on during the underwriting process. What matters is the premium payable after your application has been assessed. Moreover, our advice comes at no obligation and with no hidden costs.  You don’t pay us directly but we get paid by the insurer if you decide to start a policy with them.

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What is the best type of life insurance?

The best type of life insurance will depend on what you need the life insurance to cover. The main types of life cover are:

  • Level-term life insurance
  • Decreasing term life insurance
  • Increasing term cover
  • Family income benefit
  • Whole of life insurance
  •  Guaranteed over 50’s plan

They each have their purpose and specific benefits. Your Future Proof adviser will be able to guide you through the options for your specific circumstances.

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What are the top benefits of life insurance?

The top benefits of life insurance are:

  • Paying off your home mortgage
  • Replacing the income lost from the death of an income earner
  • Having enough money to pay for the everyday bills, gas, water, electricity, council tax, food, transport etc
  • Paying off debts, such as loans and credit cards
  • Providing funds for your children’s education
  • Reducing the inheritance liability that your children may have to pay on your estate

Here are some frequently asked questions that clients ask us about the best life insurance.

  • There will be a life insurance policy that is best for your needs. As each type of life policy is best at covering different aspects of your requirements, it is best to speak with a qualified adviser. An adviser will do the hard work for you and provide peace of mind that the policy you buy is the right one for your circumstances. To obtain advice at outset avoids wasting money, time and disappointment at the claim stage.

  • When choosing the right provider for yourself it is important to consider:

    1. The premium – is it competitive for the amount of cover?
    2. Are there additional benefits which you would actually use or find useful?
    3. Does the provider provide full cover without any medical or hobby exclusions or increases in premium?
    4. Are the rates guaranteed not to rise during the duration of the policy i.e. are they guaranteed?
    5. Does the provider have good claim rates and a history of paying claims?


  • There is no one life insurance policy that will offer the best value for money. They all vary according to what they are in place to cover and your individual circumstances.

    Your Future Proof adviser can talk you through the most suitable options. The value of policies increases greatly with additional benefits offered for being a client with that insurer. Benefits such as private GP services, counselling, nutritional advice and rehabilitation services.

  • There are certain companies that are better for different types of life cover. Especially, when you consider value for money and the range of additional benefits included in the price. Your Future Proof adviser can offer you no-obligation award-winning advice. They can compare insurers for you, including those not available on comparison sites. 

  • Our advisers can search the market for you in order to find the best insurance provider at the best price. Including insurers that don’t deal directly with the public. Once they understand your requirements and any medical conditions that you may suffer from, a premium from them will be more precise than that from a comparison site. Our research process involves us contacting many insurers to find out the best possible outcome for our clients. This avoids any nasty shocks later on during the underwriting process. We want to avoid wasting time by making applications that may be declined. Comparison sites do not take into account any medical conditions until the application stage. 

  • It is not better to get a quote online. There are many reasons for this, an online quote won’t:

    1. Take into consideration any medical health conditions that you may be suffering from.
    2. Take into account a high-risk occupation.
    3. Take into account a dangerous pastime like motorbike racing for example
    4. Take into account what you need the cover for, the precise amount that needs to be insured and the correct term that the policy should run for.
    5. Take into account the value you place on additional benefits such as 24-hour private GP services that come at no extra cost with some insurers. ( invaluable if you have children or like to travel abroad).

    An online quote will make blanket assumptions until you get to the application stage. After this, your premium may be raised from that originally quoted online. Or, possibly a medical condition excluded.

    At the start of the process our advisers will need to know about:

    • medical conditions
    • dangerous occupations
    • dangerous pastimes

    They will approach insurers who are more accepting of the factors above and can provide more precise quotes. Saving you time and money.

Where can I find the best quote on life insurance?

The best quotes for life insurance can be found by using an adviser or broker. There are a few outstanding insurers that do not deal directly with the public, so this is the best way of accessing them. These companies are not available on comparison sites.

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Are brokers a better option for getting a quote on life insurance?

Brokers are a better option for getting a quote on life insurance. They will be able to guide you so that you apply for the correct term and amount to insure. Giving you complete confidence that the policy you pay for is fit for your purpose.

They will also have access to many excellent specialist insurance companies that don’t deal directly with the public. These companies are able to offer more specialised policies, that are designed to provide cover where other major providers can’t.

Who is the best life insurance broker in the UK?

When looking for the best life insurance broker in the UK you can’t go wrong if you bear in mind the following points!

  1. They must be FCA-registered
  2. Are their Advisors qualified? For protection, you should be looking for the RO1 and RO5 qualifications
  1. Take a look at their independent reviews on a website like: Links from this website exist for information only and we accept no responsibility or liability for the information contained on any such sites. The existence of a link to another website does not imply or express endorsement of its provider, products, or services by us or St. James’s Place. Please note that clicking a link will open the external website in a new window or tab.
  2. Have they won any industry awards? This will show their standing in the industry and highlight their level of expertise
  3. Do they have any case studies on their website that resonate with your own situation?

You will find that Future Proof ticks all of these boxes, providing no obligation, no jargon advice, and will put your policy in Trust at no additional charge. Future Proof gets paid by the insurer IF you decide to take out a policy. Trusts are not regulated by the Financial Conduct Authority.

How much cover is best to take out will depend on your individual circumstances. Have a think about what is the cover for. Your mortgage? To leave as a vital gift for your loved ones to survive on once you have died? We can work from the most affordable monthly premium you can afford to determine the most suitable sum insured for your needs.

It is possible to have better cover if you take out multiple policies. As long as you have a reason for the cover. Multiple policies can be put in place to ensure that you have enough cover for every aspect of your life.


  1. A policy for your mortgage
  2. A lump sum policy to leave for your loved ones that could be used to cover their rent or bills
  3. A family income benefit policy that pays out a monthly sum to cover bills or school fees
  4. A policy to pay off any loans or debts eg credit card debt
  5. Depending on your age a policy to pay for your funeral 
  6. A policy to pay any inheritance tax when you die, to help your beneficiaries

It would be sound financial advice to make sure all aspects of your life are covered with life insurance. It is also necessary to seek advice about which policies would be the best fit for your budget and situation.

What’s the best payout that my loved ones can expect?

The best payout that your loved ones can expect will depend on how much you can afford to insure. Call your Future Proof adviser today and they will run through quotes with you. Quotes that will maximise the amount you can insure for the most cost-effective monthly premium

If you fail to mention anything in the application, your loved ones may be denied a payout when the claim stage comes around. Be honest in any medical, hobby, or occupational disclosures. 

If you do have medical disclosures, take part in a dangerous hobby, or work in a high-risk occupation, these are not things to be concerned about. 
At Future Proof, since inception, we have placed £3.75bn worth of cover. We are experts in finding the most comprehensive cover, for the most cost-effective premiums for our clients. It does not matter if you have previously been denied cover, had your premiums raised, or have had medical conditions excluded from cover, we will do our best to find you protection.

Is there a policy that’s best for a guaranteed payout?

The two life insurance policies that are best for guaranteed payouts are whole-of-life plans and over 50s plans. Compared to other term policies, a whole-of-life policy will not expire. It pays out whenever you die. It is important to note that premiums must be kept up to date and a payout will not happen if death is by suicide in the first twelve months of the policy running. An over-50s plan, will also not expire as there is no end date. Therefore when compared to term policies which will have an end date, the likelihood of these types of policies paying out is greater than term policies.

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whole of life cover
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over 50s cover
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Here are some frequently asked questions that our clients ask us about life insurance and pre-existing health conditions

  • Every insurer that provides life insurance will have its own non-medical underwriting limits. I.e. an insured amount under which a medical will not be required. These differ between insurers.

    Yet, this situation changes if you have any medical conditions (which you must disclose in your application form). Even if the amount insured is beneath an insurer’s non-medical limit, a GP report may be requested or you may be asked to attend a medical examination.

    Guaranteed over 50s plans do not ask for medical information on their application forms, there are no medical exams, and you are guaranteed acceptance. However, due to this they are more expensive than fully underwritten plans, that request medical information as part of their acceptance. With over 50s plans there are also terms and conditions concerning when a payout will be given that should be noted, such as not in the first two years of of the policy.

  • The best option if you have a pre-existing condition is to speak with an expert adviser. One that knows all about your condition and which insurer is the most sympathetic to your specific condition. This means that they will be more likely to provide cover that includes your condition, do not raise premiums for your cover and ultimately one which accepts your application.

    At Future Proof, we have access to specialist insurance companies that don’t deal directly with the public. These companies offer more specialised policies, designed to provide cover where other major providers can’t.

    Our research process involves us contacting many insurers to find out the best possible outcome for our clients. Which avoids any nasty shocks later on during the underwriting process.

  • As a smoker there is no one ‘best’ life insurance policy. Different insurers charge different rates for smoker’s premiums and these can vary whenever insurers decide to change their rates. If you have only vaped or used nicotine patches for the last five years, you may be eligible for special vapers rates. These are cheaper than smoking rates. Although, not as cheap as non-smoker rates. The insurer that offers these rates does not deal directly with the public. Future Proof can search the market on your behalf for the most competitive smoker’s premium.

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I have critical illness cover, which life insurance policy works best alongside that?

The best life insurance policy that will work best alongside a critical illness policy already in place will be a life insurance policy from the same insurer. The insurer will give you a multiple policy discount, saving you money.

The following frequently asked questions relate to ages and lifestyle situations and how they impact life insurance

  • Life insurance is not an investment vehicle, the policies that we sell have no investment element in them. i.e they are like motor insurance, in that when you stop paying the premiums the insurance will stop and you won’t get anything back. Nonetheless, life insurance rates will be cheapest when you take out a policy when you are young. The best advice would be to take out a life insurance policy as young as you can, but only when you have a reason to do so. ( Buying a property, having a baby, covering a loan).

  • If you are over 60 and in good health generally speaking, the best cover you can get would be level term insurance. If you are looking to insure a smaller amount and are in relatively good health, this is closely followed by Whole of life cover. Whole of life cover is guaranteed to pay out and as such the premiums will be higher than a level term insurance plan to age 90 ( dependent on the amount insured). If you are suffering from ill health an over 50s plan could be the best type of cover that you can get, especially if you have been declined for both level term and whole of life cover. An expert no-obligation adviser will be able to compare quotes for you and advise on the most cost effective way of proceeding.

  • The best cover for a young family will usually be an increasing term policy or family income benefit.

    Increasing term life insurance – pays out a lump sum should you pass away. Leaving your loved ones with a payout that they can use to maintain their standard of living once you have died. Arranging cover with an ‘index-linked option’ allows the policy benefit to increase on an annual basis. This helps to offset the effects of inflation. Most policies can be arranged to increase in line with the retail price index, or in the case of some insurers, by a specific percentage eg 5 per cent per annum.

    As your sum insured increases, your premium will also rise to reflect the increased benefit. If your policy premium is not increasing each year, it is worth checking your paperwork to check whether your policy is indexed or not.

    Family income benefit – is a life insurance policy that instead of paying out a lump sum when you die, pays out a monthly amount until the term of the policy ends. This can also be be index linked to keep up with inflation.

    Your Future Proof adviser can advise you on which is better for your circumstances, or, maybe a combination of both. 

  • Life insurance is not only best suited to people over 50! Age is irrelevant when it comes to protecting your loved ones. What matters are the reasons for why you need the cover and the loved ones that you buy it for. Accidents can happen and when insurers release their claim figures each year, they often state that the youngest claimant can be in their 20’s or 30’s.

  • Should your partner also want cover it is better to have two single policies especially if you both have children dependent on you. This means that when each of you die there will be 2 pay outs. A joint life policy will be cheaper when it comes to the premium, but only one life will be covered and that will the person who dies first. Leaving the surviving partner with no cover going forward after the claim has been made.


  • At Future Proof we have experience of working with many single parents. Being a single parent is not an easy role with so much responsibility resting on your shoulders. It is important to provide your children with financial security for their future after you have passed away. 

    However, it is also VITAL to protect yourself and your children from financial hardship if you become too ill to work. A horrible thought to consider, but who will pay for your bills? Who will look after your children and take them to and from school?  Even more worrying if you become seriously ill with a condition like cancer.

    Did you know that the average household would only last 19 days without income? Source: Legal and General Deadline to Breadline report 2022.


I have a mortgage, what’s the best policy to make sure it’s covered?

If you have a mortgage the best policy to make sure it is covered is:

For a capital repayment mortgage – the most cost-effective way of covering your mortgage would be with a decreasing term policy. This is a life insurance policy where the amount insured reduces roughly in line with your mortgage. Read more about decreasing term policies here.

For an interest-only mortgage – you will need a level-term policy. The amount insured matches the amount outstanding and should you die before the mortgage term comes to an end, the entire amount will be paid off. Read more about level-term policies here.

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What cover is right for me?
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