About Vitality

VitalityLife specialises in selling life insurance directly to individuals, families and businesses. The Vitality Programme is now the world’s largest incentive-based health promotion programme. Winner – Protection & Pension Providers – 2021 by FT Adviser service awards.

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Additional benefits

Vitality offers a multitude of rewards, benefits and discounts to its members. The link below details them all. They are plan-dependent and terms apply.

More about Vitality additional benefits

Claims paid statistics

Vitality paid out more than £90 million in life insurance, serious illness cover, and income protection cover claims during 2020. £91.6m was paid out in total during 2020.

Full details on latest claims paid
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Useful contacts and numbers

To access the majority of additional benefits, you will have to register/login to your Vitality member zone. Full details can be found on the Vitality website

Make a claim
Trained experts will handle the claim with compassion and care throughout.
Should you or your family need to make a claim,
call  0345 601 0072 or
email lifeclaims@vitality.co.uk