June 9, 2020

Vitality Life – How many claims were paid out in 2019?

VitalityLife paid out 96% of claims across all forms of protection including Life insurance, Critical illness and Income protection in 2019. This amounted to a total of £66m paid out across 1,666 claims.

Life Claims

Vitality’s 2019 claims and benefits statistics have revealed that the life insurer paid 99.5% of all life claims.

Serious illness (Critical illness) Claims

92.9% of serious illness cover claims were paid. The most common reason for a claim was cancer, followed by stroke, and then subsequently nervous system conditions for females and heart and artery conditions for males.

VitalityLife reported that one in 10 claimants made a second claim last year, and more than £1.8m was paid out in these instances.

Income Protection Claims

Overall, 96.4% of all income protection claims were paid last year. 73% of these claims were paid to members under the age of 50.

Added Benefits

Policyholder engagement with the ‘Vitality Programme‘ led to an improvement in life expectancy for both men and women of 1.8 years and 1.1 years respectively.

Through one years’ engagement with its programme, Vitality members showed improved outcomes in key health indicators including BMI, cholesterol, random blood glucose and systolic blood pressure.

It found members were:

  • 20% more likely to increase physical activity
  • 30% more likely to sleep better
  • 19% more likely to reduce alcohol consumption
  • 39% more likely to make better nutrition choices

More than £100m worth of benefits reached members last year through its programme. In the form of Amazon Prime memberships, discounted gym memberships, healthy food orders, coffee, and activity devices, among others, their statistics show.

Financial Support

Deepak Jobanputra, managing director of VitalityLife, said: “The statistics in this report reveal the true value our members get from a protection product with Vitality. From the peace of mind, they get from knowing they’ll be supported when they need it most. Coupled with the numerous rewards and benefits that come with being a Vitality member.”

Source: Cover Magazine June 2020

If you are interested in arranging protection insurance it really can pay to take expert advice.

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Next steps

Whilst you are welcome to get a quote online, we would recommend you speak to one of our advisers.

Any quote that your adviser provides you with will take into account your circumstances and medical history, as well as your budget!

An online quote is just that – a quote – it isn’t a definite offer of cover. What really matters is the premium you are offered, after your application has been assessed.

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Interested in related stories?

Jon’s moving story – being diagnosed with cancer.

The protection industry pays out over £5.7bn in claims in 2019

What questions will an adviser ask me?

Will my claim be paid?

Why you can trust Future Proof.

The benefits of an index-linked insurance policy

Take a look at our handy guides ‘What Cover is Right for me?’

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